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Creating a Website Imprint

If your website is commercial—meaning it sells products, offers services, or displays ads (including affiliate links)—it requires an imprint. In Germany, this is mandated by the Digital Services Act (DDG), which replaced the older TMG in 2024.
For EU residents, failure to have a proper imprint can lead to fines up to €50,000.

Required Core Information:

  • Entity Name: Full legal name of the individual or company operating the site.
  • Physical Address: A "summonable" address is required (street, house number, zip code, city, country). P.O. boxes are not sufficient.
  • Contact Information: A valid email address and a telephone number (or a functional fast-contact method).
  • Legal Representation: For companies (e.g., GmbH, UG), the name of the authorized managing director(s).
  • Registry Details: Commercial register number (Handelsregister) and register court, if applicable.
  • VAT Number: VAT Identification Number (Umsatzsteuer-Identifikationsnummer), if issued.
  • Regulated Professions: If the activity requires special licensing (e.g., lawyers, doctors), the Chamber affiliation and supervisory authority must be listed.
  • Accessibility: By 2026, many websites must meet WCAG 2.1 Level AA standards for accessibility. [1, 2, 3, 4, 5]
  • Accessibility Requirement: The imprint must be "easily recognizable, directly accessible, and constantly available" (usually in the footer, accessible within two clicks from any subpage). [1]

What is an Impressum?

Disclaimer

The information provided on this page is for general informational purposes only and does not constitute professional legal advice.
Legal requirements change frequently, particularly within the EU. We recommend that you consult with a qualified legal professional to ensure your website meets all applicable legal requirements in your specific jurisdiction.